My initial instinct was to save money and go for the store brand. The products looked identical, and even though the manufacturer’s packaging claimed to â€œremove 2x plaque than store brand heads,â€ I knew there wasn’t much if any difference in the products as I had purchased and used both types previously.
I have no problem with trying generic or store brand products. If they taste good, or are of good quality, I’ll continue buying them. They’re always worth a try. My wife, on the other hand, isn’t such a fan of generic or store brand products. In fact, she gives me a hard time when she encounters a store brand item in our home.
â€œWhy did you buy the cheap stuff?â€
â€œWhy didn’t you buy the REAL stuff?â€
are common reactions. Then she quotes the current judge from the television series The People’s Court, â€œThe cheap comes out expensive.â€
I was then transported through space and time to my childhood to a memory of grocery shopping with my mom. She had put a box of Red Wagon store brand potato chips into our cart. The thought of sharing store brand potato chips with my friends after school terrified me. My teenaged mind was sure my friends would think we were poor, and would make fun of me. I begged my mom to save me the embarrassment and buy brand name chips. She declined, and I made fun of the chips for the rest of the time we were shopping.
Note: For some reason, this experience has stuck with me into middle age, and have apologized to my mother several times for this behavior.
With a shake of my head I snapped back to reality. I put the package of brand name toothbrush heads into the cart. I wasn’t going to have my wife make fun of me, or my kids be embarrassed by my frugality.
When I got home, I opened the package and installed the new toothbrush heads. Nobody even saw the packaging. I shook my head and wondered why I spent the extra $10 on two toothbrush heads. I had let emotion and image guide my purchasing decisions. In buying the brand name product I had $10 less in my pocket and all I had to show for it was brand name packaging that went directly into the trash.
I wish I had my $10 back.
My wife can give me a hard time all she wants about buying cheaper products. I’ll simply tell her the less I spend on toothbrush heads, the more money we have to do other fun things. I doubt she’ll disagree with that logic.
How about you, Clever Friends, have you ever paid more simply because of the image of buying brand name items?
Brought to you courtesy of Brock