What To Avoid When Promoting Your Business
All business owners know that they need to promote their business. Unfortunately, a business doesn’t promote itself. If your business is in its early days and isn’t well known, you’ll need to work hard to gain attention.
You probably know that digital marketing is key in promoting your business (for more info, get in touch with the Fastfwd digital marketing team). But do you know what to avoid when promoting your business? Here are some typical mistakes to steer clear of.
A clunky website
Your website is a key promotional tool. It’s where potential customers and clients go to make a purchase or enquiry. If they’re struggling to navigate the website or make sense of it, you’ll lose their interest. No one wants to spend hours clicking around trying to find the contact section. They won’t be impressed with typos or bad quality photos, either. A lot of companies make crucial mistakes on their website and business suffers as a result. Take the time to do it right.
Not posting enough
Your business or brand should have a social media presence. It’s important in raising awareness and creating a following. However, it’s not enough to create your social media pages and call it a day. You need to post regular, relevant content. The best content will ask questions and engage followers. There will be options to vote, share or comment. A social media page sitting idly won’t gain attention. A page with well-planned content that engages its followers and starts conversations will.
Not testing
Many business owners don’t want to spend money testing promotional ideas. It might seem like a waste of money or less important than other expenses. But this isn’t the case. Spending money on testing will create better results. You’ll know what works and what doesn’t. With Facebook ads, for example, spending money on a test advert will show you if the ad works. You won’t waste money on an ad that doesn’t work. So, invest in testing. It’ll save money in the long run.
Poor copy
It’s an unfortunate reality that plenty of copy out there isn’t well written. The problem with copy is that most people think they can do it. This means that some businesses don’t hire professional writers and give the responsibility to someone who already works in the business. However, good quality copy makes a difference. Content should be catchy and to the point. It should attract attention. It takes time and practice. And it should never have typos. Find a professional and pay them accordingly.
Lazy recruitment
Recruitment plays a big part in the promotion of your business – especially when hiring people who are customer facing. A lazy recruitment process means that you might end up hiring someone who is wrong for the role and doesn’t have good customer service skills. One rude employee who doesn’t respect a customer could create negative reviews on your website – and this bad reputation could spread via word of mouth. Take the time to hire people who are passionate about your business and want to help promote it.