Companies that use deception to increase their profit lose my business, which is why I’ve purchased my last container of Muscle Milk protein shake powder. They changed their product in such a way that I would spend more, and may not have ever noticed had I not examined the product label on my most recent tub of protein shake powder.
I’ve been a satisfied customer of Muscle Milk protein shake powder for a couple of years. I have a protein shake after each strength training workout. A new tub of the powder was on the grocery shopping list, so I found myself in the supplements aisle looking at a redesigned package. I didn’t think much of it, as companies change their product labeling all the time.
When I home, I did want to make sure that I was still getting the same amount of product, as I specifically noted the price had not changed. I was relieved to see that both tubs were labeled as having 30.9 ounces of product. It was then, however, that I noticed that the rest of the numbers were different. The amount of calories and protein per serving listed on the front of the label had changed. When I opened the product, I noticed that the scoop was also different. Turning to the nutritional label, I made the discovery that even though the amount of powder had remained the same, there were less servings in the container.
- Serving size: 1 Scoop (35 grams) to be mixed with 8oz of water
- Amount of protein per serving : 16g
- Number of servings per container: 25
- Serving size: 2 Scoops (55 grams) to be mixed with 8oz of water
- Amount of protein per serving: 25g
- Number of servings per container: 16
Here are a couple of facts about the new product packaging:
- The amount of protein per serving and the number of servings swapped.
- There are less servings, but the serving size is larger.
- Each tub still has the exact same amount of protein in it total
- If a person blindly followed the directions, they would get more protein per serving (which many people would see as a benefit), but have 9 (36%) less servings!
With the new serving size, I would consume their product faster, and thus purchase a new tub of powder more frequently resulting in more revenue for Muscle Milk. While all the information was there for consumers to analyze, this was done with no obvious alert on the packaging that something had changed. This is deceptive and doesn’t sit well with me at all, and thus this will be the last tub of Muscle Milk protein powder I will buy. This is a great reminder that consumers need to be constantly monitoring the products purchased and evaluating them for value. You might just find yourself with a third less product than you thought.
Have you ever witnesses a company changing their product but not alerting the customer?
Brought to you courtesy of Brock