Is Mexican Tequila Worth Investing In?
Tequila is the quintessential Mexican spirit, and it has been pouring out of Jalisco for centuries. The tequila market has grown every year since the 60s and 70s brought about the idea of a drinks party. These parties have grown into new Mexican restaurants around American that cater to the party crowd. Party hosts make margaritas in blenders, and restaurants use margarita specials to attract more customers. However, there is more to the tequila market than partying.
Tequila Comes In Several Varieties
When you are drinking tequila in a cheap margarita, you are likely drinking Blanco. Blanco is the lightest and least expensive tequila. You can step up to Joven, Reposado, Anejo, and Extra Anejo if you want more flavor. Joven is a golden tequila that has not been strained over and over. Resposado is even darker, and the Anejo varieties are darker still.
People who enjoy tasting tequila will find several different notes in every bottle of tequila. In fact, high-end tequila bars offer tasting menus or flights for their customers.
Celebrities Are Investing In Tequila
Celebrities like Diddy and George Clooney have been investing in tequila, and they are becoming the faces of the brands they represent. Celebrities are making tequila tasting bars more popular, and they are helping all tequila brands rise in value. As the saying goes, a rising tide lifts all ships.
Agave Growers Are Popping Up Around Mexico
The town of Tequila is located in the Jalisco state in Mexico. This is the place where Mezcal wine was made, and the name was changed to tequila to honor the town where the agave fields are located. However, agave fields are growing all over Mexico to help keep up with international demand. Some companies are growing agave in other parts of the world so that they can make their own brand of tequila.
Because the tequila market is growing, you could invest in growers and producers who have just started.
How Do You Invest In Local Tequila Companies?
You might send money to Mexico when you are investing directly in a grower. Growers need money if they want to expand their operations, and you will get a lot of your money back when these growers gain more clients.
You could invest in tequila companies that have just started. Plus, you might make more money when you invest in artisanal tequila. These companies might sell to tasting bars that will raise profits, and you should invest in companies that have the most growth potential. If a company is close to you, you could get to know the people that own the company. If you travel to a Mexican city with a local agave grower, you could get to know the people that manage that company.
Agave Could Become Popular For Other Reasons
Tequila is a popular drink that might help you make a lot of money. You could even help distribute tequila in your area because you have invested in a grower or tequila company. However, agave could become a fuel product or might be used for other purposes. Investing in growers will help you invest in markets that have a lot of potential. You cannot expect agave to become the most popular fuel crop in the world, but you should invest in the potential of the light syrup you get from the agave plant.
Also, agave nectar is already a popular sweetener around the world. You might want to invest in a company that sells the syrup as well as tequila. You might find a grower who sells the syrup to markets near your home, or you might a small tequila company that makes their own agave syrup.
When you are investing in Mexican tequila, you have several options at your disposal. Your money will multiply over time when you are investing in a grower that sells to tequila companies. You could invest in tequila companies that sell to tasting companies, and you might find a company that makes agave nectar or sells agave for biofuels. Make your portfolio more diverse by investing in companies around the world that feed the tequila market and take on celebrity sponsors.