How to integrate email marketing with social media
Social media marketing and email marketing are part of digital marketing strategies that you can easily integrate. While they are both effective separately, combining social media and email marketing can help you to be more successful in your marketing goals. Using emails in your marketing strategy can help increase your leads and encourage your current customers to interact more with your brand. Most successful brands use digital marketing strategies to give their customers an integrated experience and also strengthen their brand image.
According to Google, before the average customer can make a purchase they have to come in contact with a brand 10 times. So the more social media presence you have the easier it is to succeed in your business. Email marketing and social media are two of the most effective and widely used digital channels for acquiring customers. Here are some of the ways you can integrate email marketing and social media to grow your business.
Treat them as complements
Email and social media complement each other because one is weak and the other is good so you use each channel to build the other or cross-promote each other. To increase your subscriber list, you can use paid social media ads and organic posts to promote your lead targets. You can use various social media apps that will help you to create engaging animated posts that you can publish on Facebook, Twitter, or Instagram to promote your brand. Facebook web form integration is an app that allows people to sign up to your list directly using social media.
To build a community across all your channels, you can use user-generated content like visitor’s post to your social profiles, views, or Instagram images, but make sure you ask for permission to use other people’s content.
Keep your content relevant
Sometimes you may be running different social media campaigns together with other email marketing ones. The important thing to remember is to keep the content and voice of the particular content relevant. Although both channels use different ways of interacting with the customer, the marketing messages that you’re sending out must be the same.
Promote a social contest
Contests and giveaways are a perfect way of motivating people to sign up to your list and turn your fans into your email subscribers. As an entry condition people have to provide their name and email address. This is a good approach that encourages subscribers to move from using email to another channel to increase their chances of winning something. People love free things and this is a great motivation. To receive more views on Instagram, you can buy instagram video views to spread the word about your promotion or offer incentives like bonus entry points for everyone who invites their friends.
The logic behind running a promotion is the grand prize. Offering your own product or service is the best giveaway because it’s relevant to your business. Also, the grand prize should be something that is low in value so that the entrants don’t feel like they have no chance of winning.
Include your subscribers’ list to social networks
Uploading your subscribers’ list to Facebook, Twitter, LinkedIn, and other social networks are one of the best ways of integrating your email and social media marketing strategies. The uploaded subscribers’ list will help you follow the subscribers on social media, create a customer list, or include the people interested in your brand in your social media campaigns.
Your email subscribers are able to put a name and a face thanks to the uploaded subscribers’ list. This also helps you learn more about your subscribers like their interests, what they share, and you can also listen to them so that you’re able to create better social media posts and emails.
Retarget social media ads to active email subscribers
Posting ads can be expensive so you have to be deliberate each time you spend your money on ads. Retargeting people who are already interested in your brand to give you a better conversion rate is one of the smartest ways of making sure you don’t waste your money sending out irrelevant ads. You can install a tracking code on your website for your retargeting campaigns aimed at your active email subscribers.
You can use the information you have gathered about the subscribers who have clicked through your emails and use social media ads to retarget them. This way your strategy is more cost-effective because you’ll be able to reach the specifically qualified prospects.
Create a special community for your VIP email subscribers
Humans fear being left out which is a human instinct that can benefit your business. Coming up with a private social community like a Facebook group can tap into the human fear of wanting to belong to an exclusive group. This private community will only be accessible to those subscribers who get their friends to subscribe to your email list. This idea also helps you build an exclusive VIP community that will give you meaningful and high engagement because closed groups have less spam content and have more relevant conversations that encourage people to join.
Add actionable social media buttons for your email newsletter subscription
You can create actionable social media buttons on your Facebook page which will prompt people to subscribe to your newsletter. You can also include this in your social media paid ad campaigns but make sure in each campaign you meet all your marketing goals. The actionable Facebook button will be of great help in your digital marketing campaigns which is why you shouldn’t use it on your email newsletter unless it’s part of your current campaign. You can also create a tweet for your Twitter profile and include a link for people use to subscribe to your newsletter which you can also include in your Instagram profile.
Integrating your email and social media marketing strategies is a great way of promoting your business at the same time engaging with your email subscribers who are interested in your brand. If you use them solely it can become self-constraining that is why you should integrate them so that you leverage and optimize the use of both channels. Make sure your messages are responsive and relevant so that your followers and subscribers enjoy your content regardless of the channel you’re using.