5 Apps Every Business Should Be Using

Cleverdude_vacationbudgetpicIn today’s technology-dominated world, businesses both small and large cannot afford to fall behind the curve when it comes to internal productivity and customer service. Failure to capitalize on technological advancements or adapt to changing technology can result in loss of business or productivity of employees. This lack of attention could ultimately impact a business’s ability to succeed in the market.

Luckily, there are many applications in the marketplace that will help you succeed with both internal challenges and external outreach. Here are some of the best apps that every business should consider.


Glip is a nice team productivity application that can be downloaded on smartphone and desktop. This smart tool allows you to communicate quickly and effectively across all departments. It’s customizable layout can help your business by keeping record of all conversations, assignments, and due dates in one convenient and easily accessible application. It reduces time spent on searching for an email or arguing over who is responsible for a task and ensures you deliver on your promises to your customers. Collaboration is key for any successful business venture and a collaborative online tool can make all the difference to your organization.


Insightly is a customer relationship management software. While most tools of this nature are extremely expensive, this software is a cost-effective way to keep your staff organized and following through on deliverables. It also ensures you never miss an important date or deadline and allows you to maintain business relationships without all of the work of keeping a planner. Insightly does the work for you, sending you reminders on any data entered. It’s a convenient and cost-effective way to make sure you put your best face forward with your clients or prospects.


ZenDesk is a tool developed for providing personalized customer support without monopolizing your staff’s time through phone calls. The application accepts customer support requests through the filing and tracking of a ticket allowing any employee to answer the ticket as their time becomes available. This decreases the delay time for a response as multiple staff are able to access the tickets and provides a more personalized and detailed support than a call center. The tool also allows your company to design and upload self-help tutorials and videos making the customer’s experience even more enjoyable.


The majority of Americans own a smartphone and the majority also have 24/7 access to their phones. Text messaging has become a popular avenue of communication amongst consumers of all ages. So why not invest in a marketing campaign that capitalizes on this data? EZTexting is a service that provides this option for companies across the globe. Its user-friendly interface allows the account manager to quickly and easily draft messages and reminders that can be sent to the consumer’s phone in an instant. Customers are able to opt-in for the messages via a keyword. This strategy will help you create brand loyalty and will ensure delivery of your messaging.


It’s obvious that any company will want to invest their time and money wisely. HootSuite is a social media tool that provides a dashboard of social activity to ensure your marketers are investing their time on the right social platforms. It’s user-friendly dashboard allows managers to post, monitor, schedule and track analytics on all of their social media outlets. This reporting feature allows marketing groups to adjust their social behavior to reach more people and better engage with current followers.

While these aren’t the only applications out there, these five recommendations have all proven highly effective in the workplace. Don’t miss out on an opportunity to advance your company’s brand and productivity through the use of one of these helpful tools.

Jessica is a professional blogger who writes for Faxage, a leading company that provide Internet fax service for individuals and businesses.

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