Types of Outdoor Signs
Outdoor signage is a great way to indicate to your potential clients that you are open for business, what you sell and where to find your stores. They should be informational but also persuasive, to entice new and returning customers to shop with you again. Outdoor signage reinforces your business and its presence in the area it operates in, online and any other stores you may have.
Banners and Flags
These are some of the most stereotypical types of outdoor signage. They are usually very cheap to produce as opposed to other forms of outdoor signs, making them a popular choice. Due to their ease of creation and small outgoings businesses can make a lot of different types of banners of flags and situate them in various locations. Not only will this get more attention and potential retention from your customers, it will attract new ones too.
The impact of a banner or flag is dependant on its quality and the design you choose to put on them. It is important to choose a dependable company to create them, Printmoz are a great example of a company that offer both these things. It is also prudent that you spend ample time creating these banners or flags to ensure they connote the right message.
Business Signs
These are the more formal type of outdoor signs; they are usually placed on the businesses outside walls. A business sign should only really include business related information, such as telephone numbers, email addresses and website URL’s. They should include business-focused information about the company and its logo; however its sole purpose is to inform customers.
Business signs are generally used right outside the store as opposed to across towns or geographical locations. They dress up a storefront and make it look more inviting to clients too.
Logo Signs
A company logo is an important image that can be recognised buy many customers. For this reason, some businesses opt to purchase outdoor signs that only showcase the company logo and disperse them in certain locations and areas. This could be used when unveiling a new logo or a change in logo style as a great marketing technique.
The expression less is more is definitely relevant with this marketing ploy. The more niche brands use this technique to create an organic buzz and excitement within their target market. They choose to site these signs in specific locations that are stereotypically where their desired audience would be.
Site Location Signs
Another very common form of outside sign is the site location sign. This allows customers to know where the premises are based, which can influence new and old customers to visit the site. Much like business signs they are usually direct and include integral information about the site. If you business is situated on a highway or roadside, you can use site location signs to count down the time it would take your customers to reach them.
The signs used for this kind of outdoor sign must be durable and weather resistant. The sign itself must stand out and include clear wording and your logo to ensure customers can see this easily as they pass it, either on foot or in a car. These signs are considered a need for businesses; they draw in customers without being too intrusive or persuasive. It evokes interest and provides customers with the information they need.
Posters
Posters can be used to drive up interest for a certain event or new product that your business is unveiling. As these are outdoor posters, they must be made with durable paper, potentially laminated, or located in areas that are sheltered to ensure they do not get affected by the weather.
As posters are considered a less permanent for of signage, they can include less business-based information. This means they can focus on the new product or talking point they are looking to promote. This usually means that businesses can have more fun and show their creative side to the masses.
Conclusion
Above are the main types of outdoor signs that businesses can invest in to help them promote their offerings. Deciding which type of outdoor sign to use can be initially tricky, but once you have chosen the right variation for you its impacts can be felt very quickly.
Some signs are a necessity, such as business and site location outdoor signs. These are expected by your audience and help to guide them to the information they need to find out more. Others are only worth investing in if your target market will have a positive reaction to it.
Outdoor sign placement and quality play a huge part in how they are received by your customers. It is important to no scrimp on the quality of your marketing; this is an extension of your products and services capabilities and will be viewed as such.